Araku Balloon Festival
Event Inaugurated by Ms. Bhuma Akhila Priya & other Government officials and delegates were present.
The 3-day festival was incorporated with morning balloon flights, scintillating balloon nightglows & tethered flights, paramotoring displays and stunts creating a visual spectacle in the Araku Valley that left a lasting impression in the minds of the globetrotters. Camping in the valley let the travellers soak in the valley, the cultural ethnicity of Araku, its aromatic coffee plantations and soothing waterfalls.
The guests and dignitaries staying at luxurious camps were treated to a special ‘Dhimsa’ dance performance by tribal dancers and a rendition of some retro hits by a live band in the evening.
Location :
Araku valley, Visakhapatnam, Andhra Pradesh
Audience Reached Out :
Total Reached Out –
1.8 Crore
Social Media - 55000
Print Media - 80 Lakhs
Electronic Media - 35 Sources
Physically presence - 3000 to
5000
Approx
EMA :
M/s. E - Factor Entertainment, Noida
Event Cost :
Estimate cost : 4.00 Cr.
Execution cost : 4.37 Cr.
Date Of Event :
18th to 20th January, 2019
Unique Features :
The balloons in the competition came in unique shapes, featuring iconic characters like Bruno Clown, Honey Bee, Baby Car and Happy Chicken coloring up the blue skies of the valley.
Media Coverage :
